AI native, sovereign, privacy-first web analytics in one binary.

100% open source under MIT, HitKeep unifies traffic, conversions, Search Console, and AI visibility with custom tracking domains, SSO, open exports, and no separate database, queue, or cache.

Self-host · Documentation · Cloud · Website

Why HitKeep

• 100% open source. The complete product is MIT-licensed. Custom tracking domains and team SSO live in the same public codebase—not in a separate proprietary edition.
• Full data sovereignty. Self-host one Go binary with embedded DuckDB and NSQ, or export your data in open formats. Complete takeout, APIs, webhooks, share links, and permissions keep the data useful outside HitKeep.
• AI-native analytics. HitKeep treats AI as a first-class traffic channel: crawler fetches, AI-referred visits, and chatbot outcomes remain distinct. Ask AI uses cited aggregate evidence, while read-only MCP gives approved assistants governed analytics access.
• Privacy by default. The browser tracker sets no analytics cookies, respects Do Not Track, and collects focused website analytics without building a cross-site identity.
• Reporting that reaches the outcome. Follow acquisition through pages, automatic and custom events, goals, funnels, ecommerce revenue, UTM and QR campaigns, Search Console, and Web Vitals.

Self-host the complete open-source product, or use HitKeep Cloud in a managed EU or US region when you do not want to operate it yourself.

HitKeep is web-focused. It favors aggregate traffic and conversion evidence over visitor profiles, session replay, mobile SDKs, or built-in experimentation. The result is a smaller collection boundary and operating surface without stopping at a basic pageview counter.

Quick Start

On Apple silicon macOS or x86_64 Linux, install HitKeep with Homebrew:

brew install PascaleBeier/hitkeep/hitkeep
hitkeep --version

Follow the Homebrew installation guide to configure and start HitKeep. On Linux ARM64, use the published ARM64 binary or Docker instead.

For a production-oriented self-hosted setup, download the Docker Compose file and environment template:

mkdir hitkeep && cd hitkeep
curl -fsSLo compose.yml https://raw.githubusercontent.com/PascaleBeier/hitkeep/main/examples/compose.yml
curl -fsSLo .env https://raw.githubusercontent.com/PascaleBeier/hitkeep/main/examples/.env.example

Open .env and replace paste-the-generated-value-here with a long random value from your password manager. Then start HitKeep:

docker compose up -d

Open http://localhost:8080 and create the first account. Keep .env private and retain the same secret across restarts.

Before exposing an instance publicly, follow the Docker Compose guide for HTTPS and trusted proxies, then review backups and the configuration reference. For a native Linux service, download an AMD64 or ARM64 binary from GitHub Releases and follow the binary installation guide.

Track Your First Site

Create a site in the dashboard, then add the tracker to your pages:

<script async src="https://analytics.example.com/hk.js"></script>

Pageviews and supported automatic interaction events—outbound clicks, file downloads, and form submissions—start flowing immediately. Use the custom events guide for product-specific actions such as signups, purchases, or qualified leads.

Explore HitKeep

See AI visibility, ecommerce, Search Console, and Ask AI

AI visibility

Ecommerce

Search Console

Ask AI

Documentation, Community, and Support

Find answers in the documentation, report reproducible bugs through GitHub Issues, and disclose vulnerabilities privately through the security policy.

Contributor quick path

Run ./hk setup, then start seeded development with ./hk dev --seed or use ./hk dev --detach. Capture product proof with ./hk screenshot; inspect ./hk catalog commands --output json and ./hk catalog configuration --output json instead of copying mutable workflow facts. Validate with ./hk qa pr. The Compose stack and complete workflow live in CONTRIBUTING.md.

• Operate: Installation · Configuration · REST API · Goals · Funnels
• Evaluate: Comparison library · Compliance · Releases · Changelog
• Contribute: Contributor guide · Security policy · Issues
• Support open source: Fund HitKeep on GitHub Sponsors or make a one-time contribution.

License

HitKeep is distributed under the MIT License.

DuckDB extensions

HitKeep includes the DuckDB extensions required for S3 backups and XLSX exports. It does not download extensions at startup. On first use, bundled files are extracted into HITKEEP_DATA_PATH/.duckdb/extensions; this directory must be writable by the process running HitKeep and reside on a mount without noexec. The cache is disposable and can be recreated without network access. No HOME override or separate extension installation is needed for binary, Homebrew, or container deployments.

Contributor instructions for DuckDB upgrades are in the extension bundle documentation.