NotFair Plugin

Open-source SEO, GEO, and marketing skills for AI agents.

The NotFair Plugin gives Claude Code, Codex, Hermes, and other compatible agents practical marketing workflows they can follow—not another generic prompt collection. Use it to audit a site, investigate a traffic drop, analyze GA4 and Search Console, find wasted ad spend across Google, Meta, X, LinkedIn, Reddit, and TikTok, operate connected WordPress and GoHighLevel accounts, build campaign plans, and make reviewable changes.

Each skill has one discoverable skills/<name>/SKILL.md entry point. It loads a readable WORKFLOW.md in the category folder, with supporting references, scripts, and evals where needed. Inspect it, adapt it, or contribute a better workflow.

What your agent can do

The NotFair Plugin currently ships 48 skills across SEO, GEO, paid media, advertising platforms, analytics, WordPress, CRM, and cross-model review.

Quick start

Claude Code

Install the NotFair plugin from its marketplace:

/plugin marketplace add nowork-studio/notfair-plugin
/plugin install notfair@nowork-studio

Then ask for the workflow you need:

/notfair:seo-analysis
/notfair:geo-optimizer
/notfair:google-ads-audit
/notfair:meta-ads-creative
/notfair:paid-ads-x
/notfair:google-analytics
/notfair:search-console

You can also use plain language:

Audit my site and tell me why organic traffic fell.

Find pages that could earn citations in AI answers.

Review last month's ad spend and show me the safest opportunities to improve ROAS.

Cursor

Install NotFair from Cursor's plugin marketplace. The plugin loads the open-source marketing skills in this repository and registers one hosted NotFair MCP connection. Complete the browser OAuth flow when Cursor prompts you, then ask Cursor to audit an ad account, analyze GA4 or Search Console, or run one of the SEO and GEO workflows listed below.

For local testing before the marketplace listing is available, clone this repository into Cursor's local plugin directory:

git clone https://github.com/nowork-studio/notfair-plugin.git ~/.cursor/plugins/local/notfair

Restart Cursor after installing or updating the local plugin.

Kiro Powers

Install the public repository as a custom power from Kiro's Powers panel, or find NotFair in the Powers registry after its listing is approved. The root plugin.json and mcp.json follow the Agent Plugins 1.0 specification.

Gemini CLI

Install the extension directly from GitHub:

gemini extensions install https://github.com/nowork-studio/notfair-plugin

The extension loads the repository guidance and the universal NotFair MCP. Run /mcp auth NotFair in Gemini CLI when authentication is requested.

Codex, Hermes, and other agents

Install the universal NotFair plugin directly through Codex:

codex plugin marketplace add nowork-studio/notfair-plugin --json && codex plugin add notfair@nowork-studio --json && codex mcp login NotFair

Codex installs the skills, registers one NotFair MCP connection, and opens its OAuth flow. If you prefer a workspace-local checkout, clone the repository and open it as a workspace; AGENTS.md maps marketing requests to the right skill.

git clone https://github.com/nowork-studio/notfair-plugin.git
cd notfair-plugin

If the nowork-studio marketplace is already configured, refresh it instead:

codex plugin marketplace upgrade nowork-studio --json && codex plugin add notfair@nowork-studio --json && codex mcp login NotFair

For host-specific setup, give your agent INSTALL_FOR_AGENTS.md, or paste:

Retrieve and follow the instructions at:
https://raw.githubusercontent.com/nowork-studio/notfair-plugin/main/INSTALL_FOR_AGENTS.md

Why skills instead of one giant marketing agent?

Marketing work gets unreliable when every request goes through the same vague prompt. The NotFair Plugin splits the work into focused, testable procedures.

• Specialized: each skill has a defined job, required inputs, decision rules, and output format.
• Evidence-led: live-data workflows use Search Console, Google Analytics, Google Ads, Meta Ads, X Ads, LinkedIn Ads, Reddit Ads, TikTok Ads, WordPress, or GoHighLevel instead of guessing from generic best practices.
• Safe by design: read-only review comes before mutation, paid-media changes stay explicit, and unsupported capabilities are never implied.
• Host-agnostic: the canonical skills are plain files, not logic trapped inside one agent runtime.
• Forkable: everything is MIT licensed, so teams can review and adapt the workflows to their own standards.

Skill catalog

SEO and GEO